A motivational research study on the size, packaging, and count of Milapaco cocktail napkins - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study on the size, packaging, and count of Milapaco cocktail napkins
Box Number	23
Report Number	628C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1957 Find out more about this year
Document Type	Report
Industry	Household Goods
Commissioned by	Milwaukee Lace Paper Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Milwaukee Lace Paper Company Go to Business Biographies
Method	Interview; Questionnaire; Test
Keywords	packaging, paper product, table napkin, design, psychometric testing, housewife, female consumer Go to Glossary
Language	English
Document linked to	Proposal on Milwaukee Lace Paper, Co. A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Milapaco paper products A limited research project on the personality and effectiveness of the Arco playing card salesman Suggestions from research done to date relative to product design (Milapaco)