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Title A motivational research study on the use of direct mail promotion
Box Number 74
Report Number 1607C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Automotive
Commissioned by General Motors Corporation
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand General Motors
Method Interview; Focus Group; Test
Keywords
Language English
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