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Title A motivational research study on unsatisfied needs of the Australian smoker and their meaning for the Wills Company in evolving a new philosophy for the future
Box Number 51
Report Number 1117.2C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Tobacco
Commissioned by W. D. & H. O. Wills, Ltd.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Wills
Method Interview; Test
Keywords
Language English
Document linked to British Tobacco Company (Australia) Limited motivational research studies
Study on general attitudes toward cigarette companies in Australia, and the various brands in the market
A motivational research study of the Wills Company and its brands in relation to consumer desires in the Australian market
Summary of Hallmark-Rothman brand image findings
Proposal for a motivational study on problems connected with Australian pipe and cigar smoking habits
Motivational study on Australian smoking habits
Proposal for a motivational study on unsatisfied needs of the Australian smoker
A motivational study on unsatisfied needs of the Australian smoker - a progress memorandum
Motivational study on Australian smoking habits
Wills Company image - British Tobacco Company Australia
Appendum to B. A. T. C. brand image section
Summary outline of final report on unsatisfied needs of the Australian smoker