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Field name | Value |
---|---|
Title | A motivational research test of the slogan "Hertz puts you in the driver's seat" with by-product findings on the new ad and the Hertz image |
Box Number | 53 |
Report Number | 1185F |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Automotive |
Commissioned by | Norman, Craig & Kummel, Inc. |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Hertz |
Method | Test |
Keywords | Go to Glossary |
Language | English |
Document linked to |
A creative memorandum aimed at expanding the market for Hertz rent a car service |