The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Title A motivational research test of the slogan "Hertz puts you in the driver's seat" with by-product findings on the new ad and the Hertz image
Box Number 53
Report Number 1185F
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Automotive
Commissioned by Norman, Craig & Kummel, Inc.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Hertz
Method Test
Keywords
Language English
Document linked to A creative memorandum aimed at expanding the market for Hertz rent a car service