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Title A motivational study of consumer attitudes toward Mexicali & Suprema beers
Box Number 81
Report Number 1822C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Food and Drink
Commissioned by Cervecería de Mexicali S.A.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Mexicali; Suprema; Cristal
Method Interview; Test
Keywords
Language English
Document linked to Proposal for a motivational study of consumer attitudes toward Mexicali beer
Creative memorandum on Mexicali beer