A motivational study of the effectiveness of Sara Lee packaging - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational study of the effectiveness of Sara Lee packaging
Box Number	31
Report Number	827C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1957 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Cunningham & Walsh, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Cunningham & Walsh, Inc. Go to Business Biographies
Brand	Sara Lee
Method	Interview; Test
Keywords	food, cake, baked product, frozen food, packaging, design, color, modernity, social status, individual, convenience food, product personality, brand image, communication, butter Go to Glossary
Language	English
Document linked to	Proposal for study on Sara Lee A progress memorandum on "Sara Lee" Sara Lee A motivational research study on new product strategy for Sara Lee