A motivational study of the unfulfilled needs of today's housewife - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A motivational study of the unfulfilled needs of today's housewife
Box Number	90
Report Number	2022C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1967 Find out more about this year
Document Type	Report
Industry	General
Commissioned by	Pritchard Wood and Partners, Ltd.
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	London, UK
Company	Izal, Ltd. Go to Business Biographies
Method	Interview; Observation
Keywords	housekeeping, cleaning product, social conditions, marketing, packaging, housewife, female consumer, consumer trend, brand choice, attitude, social psychology, market segmentation, anxiety, guilt, self-image, personality profiling Go to Glossary
Language	English
Document linked to	Proposal: a motivational study into the unfulfilled needs of today's homemaker