A motivational study on mens' toiletries with particular reference to Mark Vardy - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational study on mens' toiletries with particular reference to Mark Vardy
Box Number	67
Report Number	1476C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	c.1960 Find out more about this year
Document Type	Report
Industry	Hair and Beauty
Commissioned by	Foote, Cone & Belding, Ltd.
Conducted by	Ernest Dichter Associates, Inc.
Place	London, UK
Company	Mark Vardy Cosmetics Go to Business Biographies
Brand	Mark Vardy
Method	Interview; Test
Keywords	female consumer, male consumer, brand choice, marketing, toiletries, deodorant, scent, hygiene, symbolism, masculinity, corporate image, social status, packaging, name, television advertising, psychometric testing, shaving Go to Glossary
Language	English
Document linked to	Proposal for a motivational investigation on Mark Vardy and mens toiletries