A pilot attitude study on snack meals - Market Research and American Business, 1935-1965

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Field name	Value
Title	A pilot attitude study on snack meals
Box Number	68
Report Number	1479D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	09 Oct 1961 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Crosse & Blackwell, Ltd.
Conducted by	Ernest Dichter Associates, Inc.
Place	London, UK
Company	Crosse & Blackwell, Ltd. Go to Business Biographies
Method	Test
Keywords	label, consumer, brand, marketing, prepared food, design, snack, convenience food, young consumer, teenager, teenage consumer, female consumer, housewife, name, foreign food, family, flavor, price, pricing Go to Glossary
Language	English
Document linked to	A progress memorandum on ready-to-serve meals A study of names and pictures for a proposed line of snack products