A pilot attitude survey in four areas on class A cigarettes, vol. II - Market Research and American Business, 1935-1965

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Field name	Value
Title	A pilot attitude survey in four areas on class A cigarettes, vol. II
Box Number	69
Report Number	1509C [Vol 2]
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	c.1960 Find out more about this year
Document Type	Report
Industry	Tobacco
Commissioned by	John Player & Son, Ltd.
Conducted by	Ernest Dichter Associates, Inc.
Place	London, UK
Company	John Player & Sons, Ltd. Go to Business Biographies
Brand	Weights; Woodbine; Park Drive
Method	Interview; Test
Keywords	cigarette, smoking, marketing, purchasing, smoker, packaging, brand preference, brand choice, market segmentation, self-image, quality, brand loyalty, flavor, corporate image, social status, public opinion Go to Glossary
Language	English
Document linked to	A pilot attitude survey in four areas on class A cigarettes, vol. I