A pilot examination of class "C" cigarettes and the Players No.3 brand - Market Research and American Business, 1935-1965

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Field name	Value
Title	A pilot examination of class "C" cigarettes and the Players No.3 brand
Box Number	78
Report Number	1723D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	c.1960 Find out more about this year
Document Type	Report
Industry	Tobacco
Commissioned by	Robert Sharp & Partners
Conducted by	Ernest Dichter Associates, Inc.
Place	London, UK
Company	Imperial Tobacco Company of Great Britain and Ireland Go to Business Biographies
Brand	Player's
Method	Interview
Keywords	advertising, cigarette, smoking, purchasing, smoker, social class, social status, self-image, economic condition, consumer trend, brand awareness, corporate image, color, packaging, design Go to Glossary
Language	English