A pilot exploration of attitudes towards silk stockings in the metropolitan area - Market Research and American Business, 1935-1965

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Field name	Value
Title	A pilot exploration of attitudes towards silk stockings in the metropolitan area
Box Number	57
Report Number	1267D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1960 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories
Commissioned by	Japan Silk Association, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Japan Silk Association, Inc. Go to Business Biographies
Method	Interview; Test
Keywords	hosiery, silk, female consumer, housewife, buyer motivation, consumer trend, buying habits, age, women, femininity, gender, brand choice, motherhood, gift, price, pricing, packaging, color, fashion, comfort, young consumer, social status Go to Glossary
Language	English
Document linked to	A creative problem analysis and proposal for a motivational research study aimed at exploring consumer attitudes toward silk stockings