A pilot motivational investigation on the Oxo brand (cubes and soups) for the Norwegian market - Market Research and American Business, 1935-1965

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Field name	Value
Title	A pilot motivational investigation on the Oxo brand (cubes and soups) for the Norwegian market
Box Number	65
Report Number	1406D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1961 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Chr. Bjelland &, Co. AS.
Conducted by	Ernest Dichter Associates, Inc.
Place	London, UK
Company	Chr. Bjelland &, Co. AS.; Campbell Soup Company Go to Business Biographies
Brand	Oxo
Method	Interview
Keywords	promotion, price, female consumer, housewife, soup, competitor analysis, merchandising, pricing, corporate image, buyer motivation, attitude, public opinion, quality, flavor, advertising character, family, guilt, tradition, symbolism, packaging, brand preference, spice Go to Glossary
Language	English
Document linked to	Proposal for motivational research investigation on Oxo cubes and Oxo sachet soups