A pilot motivational investigation on twist-wrapped assortments (retailer section) - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A pilot motivational investigation on twist-wrapped assortments (retailer section)
Box Number	61
Report Number	1356D-Ret.
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Document Type	Report
Industry	Food and Drink
Commissioned by	Cadbury Brothers Limited
Conducted by	Ernest Dichter Associates, Inc.
Place	London, UK
Company	Cadbury Brothers, Ltd. Go to Business Biographies
Brand	Cadbury; Lucky Numbers; Roses
Method	Interview
Keywords	brand choice, candy, confectionery, consumer, chocolate, packaging, snack, children, child consumer, corporate image, attitude, age, buying habits, consumer trend, old fashioned, design, manufacturing, price, pricing, personality profiling, name, television advertising Go to Glossary
Language	English
Document linked to	A pilot motivational investigation on twist wrapped assortments (consumer section) A study on inside packaging of Milk Tray in chocolate packaging