A pilot motivational research study on "Lonicot" - Market Research and American Business, 1935-1965

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Field name	Value
Title	A pilot motivational research study on "Lonicot"
Box Number	51
Report Number	1124D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1960 Find out more about this year
Document Type	Report
Industry	Food and Drink; Tobacco
Commissioned by	Pez-Haas, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Pez-Haas, Inc. Go to Business Biographies
Brand	Pez; Lonicot
Method	Interview; Test
Keywords	candy, consumer trend, consumer, snack, buying habit, packaging, nicotine addiction, smoker, smoking, cigarette, market segmentation, anxiety, name, marketing, promotion, health, flavor, corporate image, price, pricing Go to Glossary
Language	English
Document linked to	A creative problem analysis and proposal for a pilot motivational research study on two specific marketing problems of Pez in the U.S. market Lonicot Progress memorandum on a motivational research study for "Lonicot"