A pilot motivational research study on the advertising and merchandising problems of Nomad camera - Market Research and American Business, 1935-1965

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Field name	Value
Title	A pilot motivational research study on the advertising and merchandising problems of Nomad camera
Box Number	31
Report Number	816A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	31 Aug 1956 Find out more about this year
Document Type	Proposal; Memorandum
Industry	Sport and Leisure
Commissioned by	Sawyers, Inc.
Company	Sawyers, Inc. Go to Business Biographies
Brand	Nomad
Method	Interview; Test
Keywords	camera, photography, female consumer, women, gender, market position, promotion, marketing, advertising, product personality, name, signs and symbols, quality, cost Go to Glossary
Language	English