A pilot motivational research study on the sales and advertising problems of Gaseteria - Market Research and American Business, 1935-1965

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Field name	Value
Title	A pilot motivational research study on the sales and advertising problems of Gaseteria
Box Number	24
Report Number	654D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1957 Find out more about this year
Document Type	Report
Industry	Energy and Utilities
Commissioned by	Gaseteria, Inc
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Gaseteria, Inc. Go to Business Biographies
Brand	Gaseteria
Method	Interview; Test
Keywords	gasoline, service station, petrol, petroleum, automobile, brand association, corporate image, name, advertising, promotion, projective techniques, pricing, cost, credit card, trust Go to Glossary
Language	English
Document linked to	A creative problem analysis of the sales and advertising problems of Gaseteria service stations