A pilot psychological research project on infant feeding - Market Research and American Business, 1935-1965

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Field name	Value
Title	A pilot psychological research project on infant feeding
Box Number	69
Report Number	1511D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	21 Dec 1961 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Sales Motivation, Ltd.
Conducted by	Ernest Dichter Associates, Inc.
Place	London, UK
Company	Bengers, Ltd. Go to Business Biographies
Brand	Benger
Method	Interview
Keywords	infant formula, nutrition, motherhood, children, family, housewife, female consumer, packaging, merchandising, public relations, corporate image, brand loyalty, advertising, health, guilt Go to Glossary
Language	English
Document linked to	A brief outline for a psychological investigation for Doby Foods in dehydrated form A proposal for an attitude investigation on a new powdered baby food