A pilot study for a psychological investigation of the men's hair cream market with special reference to Loxene - Market Research and American Business, 1935-1965

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Field name	Value
Title	A pilot study for a psychological investigation of the men's hair cream market with special reference to Loxene
Box Number	69
Report Number	1507D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1962 Find out more about this year
Document Type	Pilot Study
Industry	Hair and Beauty
Commissioned by	Sales Motivation, Ltd.
Conducted by	Ernest Dichter Associates, Inc.
Place	London, UK
Company	Reckitt and Colman Go to Business Biographies
Brand	Loxene
Method	Interview
Keywords	male consumer, marketing, shampoo, hair product, hygiene, brand choice, brand preference, competitor analysis, television advertising, corporate image, packaging Go to Glossary
Language	English
Document linked to	Outline for a psychological market investigation of the men's hair cream market and the Loxene brand within this field