A pilot study of Reynolds Crystal Wrap - Market Research and American Business, 1935-1965

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Field name	Value
Title	A pilot study of Reynolds Crystal Wrap
Box Number	31
Report Number	815D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1958 Find out more about this year
Document Type	Pilot Study
Industry	Household Goods
Commissioned by	Buchanan & Company, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Buchanan & Company, Inc. Go to Business Biographies
Brand	Reynolds Crystal Wrap; Saran Wrap
Method	Interview; Test
Keywords	food, packaging, plastic, competitor analysis, name, color, design, brand association, product development Go to Glossary
Language	English
Document linked to	A creative problem analysis and proposal for a motivational research study of the sales, advertising, packaging and merchandising problems of Reynolds Wrap Proposal for a motivational research study for Reynolds on Kaiser Quilted Foil A pilot study of Reynolds Ready Wrap Proposal for a motivational research study for Reynolds on Kaiser Quilted Foil (revision of 815.1A)