A pilot study of certain aspects of Old Fitzgerald sales and advertising - Market Research and American Business, 1935-1965

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Field name	Value
Title	A pilot study of certain aspects of Old Fitzgerald sales and advertising
Box Number	18
Report Number	496D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1955 Find out more about this year
Document Type	Pilot Study
Industry	Food and Drink
Commissioned by	Winius-Brandon Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Stitzel-Weller Distilling Company, Inc. Go to Business Biographies
Brand	Old Fitzgerald
Method	Interview; Test
Keywords	alcohol, whiskey, drink, beverage, sales, advertising, customer profiling, social status, brand loyalty, prestige, pricing, product personality, brand association, consumer trend, testing, projective techniques, men, male consumer, female consumer, women, health, luxury, flavor, color Go to Glossary
Language	English
Document linked to	Old Fitzgerald bourbon progress report