A pilot study on attitudes to indigestion and indigestion remedies with special reference to Primes - Market Research and American Business, 1935-1965

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Field name	Value
Title	A pilot study on attitudes to indigestion and indigestion remedies with special reference to Primes
Box Number	70
Report Number	1513D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1962 Find out more about this year
Document Type	Pilot Study
Industry	Healthcare and Pharmaceuticals
Commissioned by	Armstrong-Warden, Ltd.
Conducted by	Ernest Dichter Associates, Inc.
Place	London, UK
Brand	Primes
Method	Interview
Keywords	health, medicine, drug, drug therapy, brand choice, corporate image, competitor analysis, tradition, purchasing, family, old fashioned, marketing, diet, doctor, customer satisfaction, attitude Go to Glossary
Language	English
Document linked to	Outline for proposed survey on indigestion remedies with emphasis on Primes Assessment of Primes product study