A pilot study on current attitudes toward Supp-Hose and directions for future advertising - Market Research and American Business, 1935-1965

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Field name	Value
Title	A pilot study on current attitudes toward Supp-Hose and directions for future advertising
Box Number	55
Report Number	1235C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1959 Find out more about this year
Document Type	Pilot Study
Industry	Clothing and Accessories
Commissioned by	Daniel & Charles
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Daniel & Charles Go to Business Biographies
Brand	Supp-Hose
Method	Interview; Test; Focus Group
Keywords	hosiery, injury, female consumer, housewife, design, corporate image, fashion, symbolism, price, pricing, packaging, marketing, promotion, femininity, television advertising Go to Glossary
Language	English
Document linked to	An executive summary of preliminary findings and applications from a pilot study for Supp-Hose A pilot study on current attitudes toward Supp-Hose and directions for future advertising