A pilot study on the Birds Eye logo - Market Research and American Business, 1935-1965

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Field name	Value
Title	A pilot study on the Birds Eye logo
Box Number	113
Report Number	2617F
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1972 Find out more about this year
Document Type	Pilot Study
Industry	Food and Drink
Commissioned by	King Casey, Inc.
Conducted by	The Dichter Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	King Casey, Inc. Go to Business Biographies
Brand	Birds Eye
Method	Focus Group; Interview; Test
Keywords	logo, brand choice, frozen food, marketing, purchasing, consumer, attitude, food habits, dining, signs and symbols, nutrition Go to Glossary
Language	English