A pilot study on the sales and advertising problems of Jax beer in the New Orleans negro community - Market Research and American Business, 1935-1965

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Field name	Value
Title	A pilot study on the sales and advertising problems of Jax beer in the New Orleans negro community
Box Number	17
Report Number	464D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1955 Find out more about this year
Document Type	Pilot Study
Industry	Food and Drink
Commissioned by	Fitzgerald Advertising Agency
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Jackson Brewing Company Go to Business Biographies
Brand	Jax
Method	Interview
Keywords	alcohol, African American consumer, beer, brewing industry, drink, beverage, sales, advertising, ethnic attitude, luxury, identity, stereotype, individual, prejudice, brand choice, social status, symbolism, signs and symbols, men, male consumer, self-image, morality, social class, radio program, radio advertising, sponsorship Go to Glossary
Language	English
Document linked to	Creative research memo on Jax beer Proposal for a psychological research study on Jax beer A proposal for an extended motivational research study on the problems of Jax beer in the New Orleans area