A pilot survey of dealer and builder reaction to Hotpoint custom trend appliances - Market Research and American Business, 1935-1965

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Field name	Value
Title	A pilot survey of dealer and builder reaction to Hotpoint custom trend appliances
Box Number	51
Report Number	1126D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1959 Find out more about this year
Document Type	Report
Industry	Household Goods
Commissioned by	Hotpoint Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Hotpoint Company Go to Business Biographies
Brand	Hotpoint
Method	Interview; Test; Observation
Keywords	architecture, house building, household appliance, brand awareness, brand choice, price, pricing, dishwasher, stove, housewife, homeware, cooking, marketing, name, promotion Go to Glossary
Language	English
Document linked to	Builders Show