A pilot survey of present-day attitudes toward model electric trains - Market Research and American Business, 1935-1965

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Field name	Value
Title	A pilot survey of present-day attitudes toward model electric trains
Box Number	53
Report Number	1196D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1959 Find out more about this year
Document Type	Report
Industry	Toy and Game
Commissioned by	Lionel Corporation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Lionel Corporation Go to Business Biographies
Brand	Lionel
Method	Interview
Keywords	electric toy, male consumer, model railway, children, child consumer, promotion, gift, old fashioned, consumer trend, corporate image, psychometric testing, age, brand awareness, price, pricing Go to Glossary
Language	English
Document linked to	A creative problem analysis and proposal for a motivational research study on the sales, advertising and promotional problems of Lionel Corporation