A preliminary proposal for a motivational research study for Abbott Laboratories - Market Research and American Business, 1935-1965

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Field name	Value
Title	A preliminary proposal for a motivational research study for Abbott Laboratories
Box Number	71
Report Number	1545A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1962 Find out more about this year
Document Type	Proposal
Industry	Healthcare and Pharmaceuticals
Commissioned by	Abbott Laboratories
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Abbott Laboratories Go to Business Biographies
Brand	Abbot
Method	Interview; Test; Observation
Keywords	corporate image, marketing, drug therapy, doctor, pharmaceutical, medicine, health, attitude, promotion Go to Glossary
Language	English