A preliminary proposal for a unified research study of naval reenlistment - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A preliminary proposal for a unified research study of naval reenlistment
Box Number	25
Report Number	670A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1955 Find out more about this year
Document Type	Proposal
Industry	Public Services
Commissioned by	United States Navy Dept. Bureau for Naval Personnel
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	United States Navy Dept. Bureau for Naval Personnel Go to Business Biographies
Method	Interview; Test
Keywords	enlistment, Navy, recruitment, military, decision making, family, security, escapism, advertising, psychometric testing, projective techniques Go to Glossary
Language	English