A problem analysis and proposal for a motivational market research study on new directions for selling Jamaican rum - Market Research and American Business, 1935-1965

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Field name	Value
Title	A problem analysis and proposal for a motivational market research study on new directions for selling Jamaican rum
Box Number	56
Report Number	1252A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1959 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Edward Gottlieb & Associates
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Brand	Jamaican Rum
Method	Interview; Test
Keywords	alcohol, brand choice, rum, consumer trend, buying habits, flavor, promotion, women, female consumer Go to Glossary
Language	English