A problem analysis and proposal for a motivational research study for Cottees Limited - Market Research and American Business, 1935-1965

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Field name	Value
Title	A problem analysis and proposal for a motivational research study for Cottees Limited
Box Number	66
Report Number	1429A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1961 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Cottees Limited
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Cottees, Ltd. Go to Business Biographies
Brand	Cottees
Method	Interview; Observation; Test
Keywords	marketing, soft drink, corporate image, child consumer, children, soda, nutrition, flavor, attitude, public opinion, brand choice, color, merchandising, old fashioned, psychometric testing Go to Glossary
Language	English