A problem analysis and proposal for a motivational research study of the editorial, sales, advertising and promotional problems of Architectural Record - Market Research and American Business, 1935-1965

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Field name	Value
Title	A problem analysis and proposal for a motivational research study of the editorial, sales, advertising and promotional problems of Architectural Record
Box Number	57
Report Number	1266A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1960 Find out more about this year
Document Type	Proposal
Industry	Construction and Real Estate; Media and Publishing
Commissioned by	F. W. Dodge Corporation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	F. W. Dodge Corporation Go to Business Biographies
Brand	Architectural Record
Method	Interview; Test
Keywords	architecture, magazine, periodical, publishing, reading, promotion, marketing, design, engineering, house building, self-image, corporate image, brand choice, competitor analysis, product personality, word-of-mouth advertising, public relations, psychometric testing, engineer Go to Glossary
Language	English
Document linked to	Draft memorandum A motivational research study of the editorial, sales, advertising and promotional problems of Architectural Record / phase I A motivational research study of the editorial, sales, advertising and promotional problems of Architectural Record / phase I A motivational research study of the editorial, sales, advertising and promotional problems of Architectural Record / phase I