A problem analysis and proposal for a motivational research study on the advertising, packaging and merchandising opportunities and problems of Air-Wick products - Market Research and American Business, 1935-1965

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Field name	Value
Title	A problem analysis and proposal for a motivational research study on the advertising, packaging and merchandising opportunities and problems of Air-Wick products
Box Number	50
Report Number	1090A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1958 Find out more about this year
Document Type	Proposal
Industry	Household Goods
Commissioned by	Airkem, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Airkem, Inc. Go to Business Biographies
Brand	Air-Wick
Method	Interview; Test
Keywords	deodorant, attitude, packaging, marketing, promotion, homeware, female consumer, housewife, femininity, artificial, corporate image, merchandising, label, color, name Go to Glossary
Language	English