A problem analysis and proposal for a motivational research study on the most effective image for Jewel Tea - Market Research and American Business, 1935-1965

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Field name	Value
Title	A problem analysis and proposal for a motivational research study on the most effective image for Jewel Tea
Box Number	2
Report Number	44.2A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1960 Find out more about this year
Document Type	Proposal
Industry	Retail and Wholesale
Commissioned by	Jewel Tea Company Food Stores
Conducted by	Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Jewel Tea Company Food Stores Go to Business Biographies
Keywords	food, grocery shopping, supermarket, female consumer, women, attitude, brand loyalty, teenager, advertising Go to Glossary
Language	English
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