A problem analysis and proposal for a motivational research study on the sales opportunities and problems of Pepsi Cola in Venezuela - Market Research and American Business, 1935-1965

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Field name	Value
Title	A problem analysis and proposal for a motivational research study on the sales opportunities and problems of Pepsi Cola in Venezuela
Box Number	57
Report Number	1272A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1960 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Pepsi-Cola Company
Conducted by	Ernest Dichter
Place	Caracas, Venezuela
Company	Pepsi-Cola Company Go to Business Biographies
Brand	Pepsi Cola
Method	Interview; Test
Keywords	beverage, corporate image, soft drink, housewife, female consumer, children, child consumer, promotion, merchandising, family, competitor analysis, flavor Go to Glossary
Language	English
Document linked to	Un analisis de problema y proposición para un estudio de investigaciónes motivacionales sobre las oportunidades de venta y problema de Pepsi Cola en Venezuela