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Title A program of motivational research in Manitoba and Alberta for Molson's Brewery Limited
Box Number 36
Report Number 878.9A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Food and Drink
Commissioned by Molson's Brewery Limited
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Molson's; Molson's Export; Fort Garry; Edmonton Export; Sicks'
Method Interview
Keywords
Language English
Additional information Contains two proposed study plans: "Motivational study plan #1 of the depth of the penetration of the Molson name and brand image and the practical, marketing implications of the Fort Garry Brewery Limited in Manitoba" and "Motivational study plan #2 of the Edmonton Export market and its implications for the introduction of Molson's Canadian into Alberta".
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