A progress memorandum of a motivational research study for La Palina cigars - Market Research and American Business, 1935-1965

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Field name	Value
Title	A progress memorandum of a motivational research study for La Palina cigars
Box Number	61
Report Number	1352B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1961 Find out more about this year
Document Type	Memorandum
Industry	Tobacco
Commissioned by	Consolidated Cigar Corporation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Consolidated Cigar Corporation Go to Business Biographies
Brand	La Palina
Method	Interview; Test
Keywords	cigar, smoking, smoker, cigarette, male consumer, public opinion, attitude, competitor analysis, brand loyalty, quality, price, pricing, shape, design, packaging, corporate image, marketing, masculinity, slogan, promotion Go to Glossary
Language	English
Document linked to	An executive summary of a motivational research study of the current cigar smoking climate An executive summary of a motivational research study of the current cigar smoking climate Executive summary of supplementary analysis of a motivational research study of the current cigar smoking climate A motivational research study of the current cigar smoking climate, vol. I A motivational research study of the current cigar smoking climate, vol. II A motivational research study of the current cigar smoking climate, vol. III A motivational research study for La Palina cigars / Phase I Summary of our findings regarding smoker attitudes toward La Palina