A proposal for a comprehensive strategy review and motivational research study on how to sell more Bata shoes - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a comprehensive strategy review and motivational research study on how to sell more Bata shoes
Box Number	74
Report Number	1617A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1962 Find out more about this year
Document Type	Proposal
Industry	Clothing and Accessories
Commissioned by	Bata Shoe Company
Conducted by	Ernest Dichter Associates, Inc.
Place	London, UK
Company	Bata Shoe Company Go to Business Biographies
Brand	Bata
Keywords	shoes, brand choice, employee attitude, employee motivation, purchasing, promotion, self-image, quality, corporate image, product personality, market segmentation, fashion, female consumer, price, pricing Go to Glossary
Language	English