A proposal for a comprehensive study of existing and potential housing and retail marketing patterns of Oakland County, Michigan - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a comprehensive study of existing and potential housing and retail marketing patterns of Oakland County, Michigan
Box Number	64
Report Number	1396A-Rev.
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1962 Find out more about this year
Document Type	Proposal
Industry	Retail and Wholesale; Construction and Real Estate
Commissioned by	Oakland County Planning Commission
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Oakland County Planning Commission Go to Business Biographies
Method	Interview; Test
Keywords	shopping, housing policy, shopping center, city planning, urban expansion, urbanization, buying habits, housing, house buying, personality profiling, price, pricing, merchandising, female consumer, symbolism Go to Glossary
Language	English
Document linked to	A creative problem analysis and proposal for a marketing and motivational research study of the retail shopping patterns and outlet preferences in Oakland County, Michigan The fourth dimension in planning Proposal for a motivational research study on an urban renewal laboratory