The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Title A proposal for a motivation research study on marketing O.F.C. as an 8-year-old whisky
Box Number 107
Report Number 2465A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Food and Drink
Commissioned by The Shaller-Rubin Company, Inc.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand O.F.C. (Old French Canadian)
Method Interview; Test; Consultation
Keywords
Language English
Document linked to Interim report on the Old French-Canadian concept
Tentative findings on O.F.C
Marketing O.F.C. as an 8-year-old whisky
Executive summary – marketing O.F.C. as an 8-year-old whisky