A proposal for a motivation research study on the public relations and advertising problems of the Cincinnati and Suburban Bell Telephone Company - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivation research study on the public relations and advertising problems of the Cincinnati and Suburban Bell Telephone Company
Box Number	17
Report Number	480A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1954 Find out more about this year
Document Type	Proposal
Industry	Electronics and Technology
Commissioned by	Stockton, West, Burkhart, Inc.
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	Cincinnati and Suburban Bell Telephone Company Go to Business Biographies
Method	Interview; Observation; Test
Keywords	telephone, telephone company, buyer motivation, corporate image, public relations, sales, brand association, modernity, ego, prestige, cost Go to Glossary
Language	English