A proposal for a motivational marketing study of Good Humor ice cream - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational marketing study of Good Humor ice cream
Box Number	65
Report Number	1413A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1961 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Good Humor Ice Cream, Co.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Good Humor Ice Cream, Co. Go to Business Biographies
Brand	Good Humor
Method	Interview; Test; Focus Group
Keywords	brand choice, ice cream, dessert, marketing, children, child consumer, family, housewife, female consumer, dairy product, salesman, competitor analysis, attitude, buying habits Go to Glossary
Language	English