A proposal for a motivational pilot study of the advisability of using the phrase "long size" in Marlboro packaging and advertising - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational pilot study of the advisability of using the phrase "long size" in Marlboro packaging and advertising
Box Number	27
Report Number	736.1A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1956 Find out more about this year
Document Type	Proposal
Industry	Tobacco
Commissioned by	Philip Morris, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Philip Morris, Co., Ltd. Go to Business Biographies
Brand	Marlboro
Method	Interview; Test
Keywords	cigarette, tobacco, packaging, smoking, slogan, labeling, promotion, male consumer, men, female consumer, women, teenager, teenage consumer, health, ideal brand model, word-of-mouth advertising, influencer marketing, psychometric testing, projective techniques, research Go to Glossary
Language	English
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