A proposal for a motivational research pilot study on increasing passenger traffic on Eastern Air Lines - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A proposal for a motivational research pilot study on increasing passenger traffic on Eastern Air Lines
Box Number	79
Report Number	1761A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1964 Find out more about this year
Document Type	Proposal
Industry	Travel and Tourism
Commissioned by	Eastern Air Lines, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Eastern Air Lines, Inc. Go to Business Biographies
Brand	Eastern Air Lines
Method	Interview
Keywords	airline, air travel, marketing, promotion, buyer motivation, fear, anxiety, consumer trend, brand loyalty, price, pricing, vacation, business, corporate image, competitor analysis, quality, comfort, advertising Go to Glossary
Language	English
Document linked to	Zwischenbericht zu einer Motivstudie über den Verkauf von Nylor Brillen