A proposal for a motivational research program dealing with the sales and advertising problems of Larro Feeds - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research program dealing with the sales and advertising problems of Larro Feeds
Box Number	27
Report Number	722A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1956 Find out more about this year
Document Type	Proposal
Industry	Animal and Agriculture
Commissioned by	General Mills, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	General Mills, Inc. Go to Business Biographies
Brand	Larro Feeds
Method	Interview; Observation; Test
Keywords	brand, livestock, animal food, farm, farming, farmer, agriculture, sales, advertising, brand choice, women farmers, ideal brand model, word-of-mouth advertising, brand loyalty, promotion, projective techniques, psychometric testing Go to Glossary
Language	English
Document linked to	Proposal Larro Feeds study Seven motivational opportunities for Larro Feeds in 1956-1957 ( a field research study)