A proposal for a motivational research project for increasing the sales of the LW-1 fan and the AP-1 purifier - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A proposal for a motivational research project for increasing the sales of the LW-1 fan and the AP-1 purifier
Box Number	64
Report Number	1395A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1961 Find out more about this year
Document Type	Proposal
Industry	Household Goods
Commissioned by	General Electric Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	General Electric Company Go to Business Biographies
Brand	General Electric
Method	Interview; Test
Keywords	household appliance, electronic appliance, marketing, sales, promotion, purchasing, brand choice, word-of-mouth advertising, color, price, pricing, competitor analysis Go to Glossary
Language	English