A proposal for a motivational research study designed to create new opportunities for Miami Beach - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A proposal for a motivational research study designed to create new opportunities for Miami Beach
Box Number	76
Report Number	1693A Sup.
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	30 Oct 1963 Find out more about this year
Document Type	Proposal; Letter
Industry	Travel and Tourism
Commissioned by	Miller, Bacon, Avrutis & Simons, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Method	Interview
Keywords	leisure, tourism, public opinion, vacation, price, pricing, target market, consumer trend, travel, economic condition, social status, social class, product personality, marketing, promotion, attitude, corporate image, public relations Go to Glossary
Language	English
Document linked to	A proposal for a motivational research study designed to create new opportunities for Miami Beach