A proposal for a motivational research study for Kerr-McGee industries - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study for Kerr-McGee industries
Box Number	29
Report Number	780A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1956 Find out more about this year
Document Type	Proposal
Industry	Energy and Utilities
Commissioned by	Winius-Brandon Company, St. Louis, Missouri
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Kerr-McGee Oil Industries, Inc. Go to Business Biographies
Brand	Deep Rock
Method	Interview; Observation; Test
Keywords	automobile, car, gasoline, petrol, petroleum, fuel, oil, competition, symbolism, signs and symbols, ideal brand model, women, gift, psychometric testing, projective techniques Go to Glossary
Language	English
Document linked to	A motivational research study of the sales and advertising problems of Deep Rock Letter re: Deep Rock advertising A creative analysis of the proposed Deep Rock advertising