A proposal for a motivational research study for Trans-Atlantic Passenger Steamship Conference - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study for Trans-Atlantic Passenger Steamship Conference
Box Number	66
Report Number	1424A-Rev.
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1961 Find out more about this year
Document Type	Proposal
Industry	Travel and Tourism
Commissioned by	Trans-Atlantic Passenger Steamship Conference
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Trans-Atlantic Passenger Steamship Conference Go to Business Biographies
Brand	TAPSC
Method	Interview; Test; Focus Group
Keywords	shipping, marketing, air travel, airline, competitor analysis, consumer trend, promotion, personality profiling, children, family, safety, anxiety, attitude, corporate image, price, pricing, guilt, travel agent, psychometric testing Go to Glossary
Language	English