A proposal for a motivational research study for the Associated Cooperative Fire Insurance Companies - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study for the Associated Cooperative Fire Insurance Companies
Box Number	56
Report Number	1248A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1959 Find out more about this year
Document Type	Proposal
Industry	Financial Services
Commissioned by	Associated Cooperative Fire Insurance Companies
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Associated Cooperative Fire Insurance Companies Go to Business Biographies
Method	Interview; Test
Keywords	insurance, public opinion, cooperative societies, safety, security, fear, anxiety, merchandising, public relations, corporate image, psychometric testing Go to Glossary
Language	English